MISBRANDING VS ADULTERATION: THE FINE LEGAL LINE UNDER FSSAI

INTRODUCTION

In today’s health-conscious world, consumers often gravitate toward products marketed as “pure ghee,” “organic spices,” “sugar-free,” or “high-protein,” trusting that these labels accurately reflect the quality and composition of the food they purchase. The label looks convincing, the packaging feels premium, and we trust that what we are consuming is safe. But what if that trust is misplaced? Sometimes, in an effort to make healthier choices, we are drawn to products marketed as “sugar-free” or “high-protein,” assuming that these claims accurately reflect the nutritional value of the food we consume. But how many of us check the ingredients of the product? 

To protect consumers and ensure food safety, the Food Safety and Standards Authority of India (FSSAI) establishes regulatory standards for food products, oversees licensing and registration of food businesses, and monitors compliance with food safety requirements through inspections, testing, and enforcement measures. Despite these safeguards, instances of adulteration and misbranding continue to pose significant challenges in the food industry. 

This blog aims to examine the distinction between adulteration and misbranding and highlight their different legal implications under food safety laws.

WHEN FOOD BECOMES DANGEROUS: UNDERSTANDING ADULTERATION

Section 3(1) (zz)[1] defines unsafe food in a broad manner, covering situations where food is contaminated, contains harmful substances, or is prepared under unhygienic conditions. This definition forms the legal basis for identifying adulteration, which directly impacts public health. What makes adulteration particularly alarming is that it is not just about cheating but also about endangering health. Offences involving unsafe food attract criminal penalties under Section 59[2] based on the degree of harm caused. Punishment varies according to the resulting injuries. Section 59 of the Food Safety and Standards Act deals with the punishment for manufacturing, storing, selling, or distributing unsafe food. It is one of the most important provisions in the Act because it directly addresses offences that endanger public health.

Indian courts have consistently adopted a strict approach toward cases involving adulterated food, particularly where products such as milk, edible oils, and dairy items were found to contain unsafe or substandard substances. This judicial stance reflects the recognition that food safety violations engage not only regulatory enforcement under the Food Safety and Standards Act, 2006, but also the broader objective of protecting public health. In several prosecutions, courts have imposed imprisonment along with fines, emphasising that the sale of adulterated food is treated as a serious offence because it endangers consumers and undermines confidence in the food supply. The underlying judicial rationale is both preventive and deterrent: to safeguard consumers from harm and to send a clear message that compromises in food safety will attract serious legal consequences. 

JUDICIAL APPROACH TO ADULTERATION

Indian courts have consistently treated food adulteration as a serious public welfare offence. The rationale behind this strict judicial approach is rooted in the understanding that adulterated food poses a direct threat to public health and consumer safety. 

This principle was clearly articulated by the Supreme Court in Municipal Corporation of Delhi v Kacheroo Mal.[3] In this case, the accused was prosecuted for selling adulterated food and argued that liability should not arise in the absence of proof of criminal intention. Rejecting this contention, the Court held that offences relating to food adulteration are regulatory in nature and are designed to protect public health. As a result, proof of mens rea is not always necessary to establish liability.

The judgment reflects the broader judicial view that food safety laws are enacted not merely to punish wrongdoing, but to prevent harm before it occurs. By imposing strict liability, the courts reinforce the principle that the protection of consumer health must take precedence over the personal intentions of the seller. This approach continues to shape the legal treatment of adulteration under India’s food safety framework.

WHEN LABELS LIE: THE PROBLEM OF MISBRANDING

The significance of accurate product descriptions was also highlighted in the dispute between Hindustan Unilever Ltd (HUL) and Amul[4] concerning advertisements comparing “ice cream” and “frozen desserts.” The Bombay High Court restrained the telecast of certain advertisements after finding that they disparaged an entire category of products. The case demonstrates how courts closely scrutinise representations made to consumers in the food industry and seek to prevent misleading or unfair commercial practices. 

Under Section 52 of the Food Safety and Standards Act, 2006, any person who manufactures, sells, stores, distributes, or imports misbranded food may be subjected to a monetary penalty of up to ₹3 lakh. In addition to imposing a financial penalty, the adjudicating authority may direct the food business operator to rectify the misleading label, withdraw the product from the market, or take other corrective measures to ensure compliance with the law. 

OVERLAP BETWEEN MISBRANDING AND ADULTERATION

In theory, the difference between misbranding and adulteration seems clear. But in practice, things are not always so simple. Consider a product falsely labelled as “pure.” If it turns out that the product is not only misbranded but also contains harmful substances, it could fall into both categories.  An important case illustrating this overlap was Nestlé India Ltd. v Food Safety and Standards Authority of India.[5] The dispute highlights the tension between food safety enforcement and procedural fairness. The controversy arose after allegations that Maggi 2-Minute Noodles contained excess lead and was misleadingly labelled as containing “No Added MSG.”

FSSAI ordered a nationwide recall and ban on the product. Nestlé challenged the action before the Bombay High Court, arguing that the regulatory enforcement was based on deficiencies in laboratory testing, sample analysis, and a failure to follow principles of natural justice. The Court set aside the ban, holding that even public health measures must comply with statutory safeguards and fair procedure.

THE ROLE AND ACCOUNTABILITY OF FSSAI

FSSAI’s enforcement framework operates through a combination of licensing and registration requirements, inspections conducted by designated Food Safety Officers, sampling and laboratory testing of food products, product recalls, and the imposition of penalties or prosecution for violations. Enforcement is carried out in coordination with State Food Safety Departments, which are primarily responsible for on-ground implementation of the Food Safety and Standards Act, 2006. However, the effectiveness of this framework is often constrained by practical challenges, including limited inspection personnel, resource constraints, delays in laboratory testing, and the sheer scale of India’s food supply chain. The rapid growth of online food delivery platforms and informal food businesses has further complicated regulatory oversight. Consequently, accountability in food safety regulation depends not only on the existence of legal standards but also on the capacity of regulatory authorities to ensure consistent monitoring, timely enforcement, and effective coordination across jurisdictions.

CONCLUSION

Although adulteration and misbranding are treated as distinct offences under the Food Safety and Standards Act, 2006, they often overlap in practice. Adulteration affects the quality and safety of food, while misbranding misleads consumers about a product’s nature, composition, or benefits. Distinguishing between the two is important because each violation attracts different regulatory consequences and serves different consumer protection objectives. Effective enforcement, therefore, requires addressing both unsafe food products and misleading representations. As the gap between what is promised and what is delivered becomes increasingly visible, stronger enforcement and enhanced consumer awareness remain essential to protecting the consumers.

Author: Sukanya Roy (Sister Nivedita University)

References:

[1] Food Safety and Standards Act 2006, Section 3(1)(zz) (India)

[2] Food Safety and Standards Act 2006, s 59

[3] Municipal Corporation of Delhi v Kacheroo Mal (1976) 1 SCC 412 (SC)

[4] Hindustan Unilever Ltd v Gujarat Cooperative Milk Marketing Federation Ltd Commercial IP Suit (L) No 114 of 2017

[5] Nestle India Ltd v Food Safety and Standards Authority of India and Others Writ Petition (L) No 1688 of 2015 (Bombay High Court, 13 August 2015)

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